From Luxembourg to 20 countries: the long way round

Ahoy comrades,

Today I'm writing to you from an airplane. I'm somewhere over central Europe, on my way back from meetings with partners in Prague, and I thought it was a good moment to zoom out.

Because if you'd asked me five years ago whether a small tech brand out of Luxembourg would end up on shelves in twenty countries, I'd have laughed. And yet — here we are.

Twenty countries, one small team

You'll find XtremeMac in almost every major European market: France, Belgium, the Netherlands, Luxembourg, Switzerland, the United Kingdom, Germany, Sweden, Spain, Italy, Greece, North Macedonia, Bulgaria, Denmark. And further afield — Morocco, India, Kuwait, Australia, Mexico, and the USA.

That's not marketing spin. That's a slow, stubborn, country-by-country build, done mostly on weekends and in airports. Each flag on the map represents a retailer that said yes, a distributor who took a chance, a customer-service rep who learned one more language. It's very unglamorous work. We love it.

Where you'll actually find us

If you're reading this from a couch in Brussels or a kitchen in Frankfurt, your nearest XtremeMac product is probably closer than you think. We're stocked at MediaMarkt, FNAC, Boulanger, Costco, Virgin Megastore, and a long list of independent retailers. Online, we're on Amazon across Europe, the USA, and Australia.

Twenty countries sounds big until you realise it's mostly a lot of small conversations, repeated, for years.

Why geography matters to us

Here's the less obvious reason we care about this: local retail means shorter shipping distances, and shorter shipping distances mean fewer emissions per charger. Selling a recycled-plastic 30W wall charger from a European warehouse to a European customer is considerably lighter on the planet than air-freighting it across an ocean.

Our eco-line is only part of our sustainability story — the supply chain geography is the other half.

One small ask

If you've come across XtremeMac somewhere unexpected — a drawer in a rental flat, a shelf in an airport kiosk, a friend's birthday present — tell us where. It's always the stories we don't hear about that surprise us the most.

Safe travels, wherever you are.

— Jules, somewhere above the clouds